---
title: "Sindhuja Kashyap Highlights Challenges in Company Name Approval Process in Business Standard Feature"
date: 2026-04-18
author: "King Stubb & Kasiva"
url: https://ksandk.com/news/company-name-approval-challenges-in-india/
---

# Sindhuja Kashyap Highlights Challenges in Company Name Approval Process in Business Standard Feature

Posted On - 18 April, 2026 • By - King Stubb & Kasiva

![Sindhuja BS, attorney at King Stubb & Kasiva, professional headshot](https://ksandk.com/wp-content/uploads/sindhuja-bs-image.png)

Sindhuja Kashyap was recently featured in a **Business Standard** article discussing the evolving role of AI in company name approvals and the broader challenges in India’s incorporation process.

![sindhuja bs image](https://ksandk.com/wp-content/uploads/sindhuja-bs-image.png)

## Systemic Challenges in Company Name Approval

In her interaction, Sindhuja drew attention to systemic concerns affecting **efficiency and predictability** in company registrations.

> “The biggest challenge with company incorporation in India today is not the law but the system’s opacity and subjectivity. Name approval has effectively become a black box.”

She noted that the Central Registration Centre routinely rejects names even when applicants have completed thorough due diligence. Common grounds for rejection include:

- Alleged **“similarity”** to existing names
- “Generic usage” objections
- Rejections despite proper Rule 8 analysis, trademark checks, and filed no-objection certificates

## Complexities for Foreign Subsidiaries

She further highlighted additional complexities faced by **foreign subsidiaries**. Stringent know-your-customer requirements for overseas directors often lead to delays, with even minor discrepancies extending timelines significantly.

Emphasising the need for greater clarity, she added:

> “There is little **accountability or consistency** in how objections are framed or resolved.”

## The Need for Transparency and Technological Efficiency

Her insights highlight the importance of **transparency, consistency, and technological efficiency** in streamlining India’s corporate regulatory framework, particularly as the government moves towards integrating AI-driven solutions.

Visit Article: [https://www.business-standard.com/industry/news/mca-ai-name-approval-system-green-channel-company-registration-126041200321_1.html](https://www.business-standard.com/industry/news/mca-ai-name-approval-system-green-channel-company-registration-126041200321_1.html)

---

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