The scale and growth potential of the e-commerce industry stretch far beyond the geographical boundaries of India. As of 2022, over 800 million Indian users are owing to the ‘Digital India’ programme and the number is likely to grow beyond 900 million users by 2025. However, with this rise in the number of users, the number of legal cases has also been on the rise, and this is where our expertise comes in.
Several companies in the products and services industry have incorporated technology into their company operation base. Up-and-coming start-ups in this industry have developed their entire operation through user-friendly e-commerce platforms. One could view it as a replacement for traditional businesses, but more than that, the e-commerce industry is an inclusive industry with lower barriers to entry and exit.
The KSK team ensures that all the requirements of an E-commerce business are met from the documentation required to set-up the business to the protection of intellectual property through services like
Similarly, while representing the consumers, the firm offers services like
The e-commerce industry is booming in India with a limited set of guidelines and rules which are based on a global standard, presenting a fair market and plethora of opportunities to domestic and international players. All the major brands and companies have found a way to bring their goods and services to a digital platform since the number of internet users has also been on the rise due to ‘Digital India’ campaigns.
The process of registering an e-commerce business is fairly standard if one wishes to register their business on existing app-based businesses. One would still require a bank account for e-commerce operations and tax registration. To create a separate payment gateway, the business requires a license under the Shops and Establishment Act to do so.
Laws
Regulations
E-commerce in India is referred to the definition given under The Consumer Protection Act, 2019 as "buying or selling of goods or services including digital products over a digital or electronic network.". Provisions under IT Act 2000 and IT rules 2021, provide an extensive regulation of e-commerce businesses on internet platforms.
The purpose of WTO through its work programme in the e-commerce industry is to promote safe and fair-trade mechanisms to ensure a smooth and predictable flow of trade. They have consistently released reports highlighting the stats as to which industry is doing well in the E-commerce regime and the factors affecting the growth or downfall.
Cross-selling is a legal technique of selling products, it’s a method to induce the sale of related products to the initial purchase by the consumer. It may seem unethical but there’s no barrier to this sales technique.
