Mahindra Slashes SUV Prices Ahead of GST Rate Cut: Expert Explains How

In a recent News18 India article, Aditya Bhattacharya explained how automobile manufacturers are proactively passing benefits of the upcoming GST rate cut to consumers, even before the new rates officially take effect on September 22, 2025.

He noted:

“Although the new GST rates will legally apply only from September 22, companies like Mahindra are cutting prices immediately by lowering their ex-factory prices. By adjusting the base price now, manufacturers ensure that dealers can issue invoices at lower effective prices, passing the benefit directly to consumers without waiting for the official changeover. This also helps protect dealer margins and smoothens the transition for stock already in the supply chain.”

This move by Mahindra sets a significant precedent in the auto industry, highlighting how tax planning and pricing strategies can be aligned to balance consumer interests, dealer protection, and compliance efficiency.

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