Foreigners Guide For Trademarks

Posted On - 6 July, 2023 • By - King Stubb & Kasiva

Trademarks in USA are essential for identifying products or services and distinguishing them from competitors. They go beyond words and logos to include components such as names, symbols, and even non-traditional qualities. Trademarks give legal protection by granting exclusive rights and prohibiting the use of similar signs by others. They allow firms to establish trust, loyalty, and a distinct brand identity such as in countries like USA. Trademarks also promote fair competition by discouraging counterfeiters and unfair business activities. They protect firms’ investments, keep them competitive, and allow for legal action against infringement. Trademarks provide quality, consistency, and informed purchasing decisions for consumers. Trademarks preserve established brands’ distinctive value and foster innovation and creativity by protecting them from unfair competition.

Trademark Registration Process

Trademark registration is essential for protecting intellectual property rights and provides several advantages. Trademark registration provides legal protection against infringement, ensures nationwide recognition and enforceability, and establishes a presumption of ownership and validity. It provides a solid platform for establishing brand recognition and discouraging illegal use by competitors.

When it comes to trademark infringement, registered trademark owners have the benefit of starting legal action. Registration improves their legal position and raises the likelihood of winning in court. However, Unregistered trademarks in USA, can still obtain some protection under common law, although enforcement rights are limited to state courts. To enjoy broader protection in federal courts, the trademark must be registered with the United States Patent and Trademark Office (USPTO).

Trademark symbols are important in expressing the status of a mark. The TM symbol is only used for unregistered trademarks, whereas the ® symbol is only used for registered trademarks. These indicators alert people about the owner’s rights and serve as a deterrence to possible infringers.

Comprehensive trademark searches in USA are required before filing a trademark application. The Trademark Electronic Search System (TESS) of the USPTO is a useful tool for doing availability searches. Users can use it to look up word marks, device markings, digits, and labels. The Nice Classification system, which divides goods and services into classes and linked classes, should also be considered in the trademark searches in USA.

Applicants can analyse the availability of their proposed mark, identify potential conflicts with existing marks, and make educated judgments before filing the application by doing extensive trademark searches in USA. This procedure reduces the likelihood of objections and opposition, considerably increasing the likelihood of successful registration.

Filing Trademark Applications in the USA

Ordinary Trademark Applications

Filing an ordinary trademark application in the United States is a straightforward process that can be completed online. The U.S. Patent and Trademark Office (USPTO) provides an electronic filing system, known as the Trademark Electronic Application System (TEAS), which allows applicants to submit their applications conveniently. The TEAS system guides applicants through the necessary steps, including providing information about the mark, identifying the goods or services associated with the mark, and submitting the required fees.

In the United States, it is possible to file a multi-class application, which allows applicants to include multiple classes of goods or services in a single application. This streamlines the filing process and reduces costs compared to filing separate applications for each class.

Priority Trademark Applications

Under the Paris Convention, applicants can file priority applications based on a previously filed application in another member country. This means that if an applicant has already filed a trademark application in a Paris Convention country, they can claim priority when filing a subsequent application in the United States. The priority claim allows the applicant to establish an earlier filing date in the United States based on the original application.

To benefit from priority, the U.S. trademark application must be filed within six months of the filing date of the original application. It is important to note that the priority claim must be included in the initial application filing.

Trade Registration, Renewal, Assignment, and Opposition

Trademark registration in the United States entails submitting a comprehensive application to the USPTO, which includes fees, a mark description, and associated goods/services. The USPTO reviews the application for conformity before publishing it in the Official Gazette for possible opposition. The mark is registered, and a certificate is granted if no opposition emerges or is resolved. Registrations are valid for ten years and can be renewed forever if used properly and renewal costs are paid.

The transfer of ownership rights through a formal agreement between the current and new owners is known as trademark assignment. While it is not required, documenting the assignment with the USPTO gives legal protection as well as public notification. A notice of opposition can be filed with the TTAB within 30 days of publication in circumstances when a trademark application may jeopardize someone’s rights. Following that, the petitioner answers and gives proof. Discovery and trial proceedings may take place, culminating in a decision. Parties who are dissatisfied with the outcome of their case can file an appeal with the federal court system, requesting reconsideration or a fresh trial based on specific circumstances.


In the United States, trademark filing, and prosecution entail a variety of procedures and issues. To reduce the likelihood of objections and resistance, it is critical to do thorough trademark searches before filing an application. Proper registration procedures, such as choosing the appropriate classes and giving accurate information, are critical for successful trademark registration. Individuals and corporations can preserve their valuable trademarks and enjoy the benefits of exclusive rights and brand recognition by following these procedures.


How do I file a trademark application in the USA?

To file a trademark application, you can use the USPTO’s online Trademark Electronic Application System (TEAS). It walks you through the steps of supplying mark information, specifying goods/services, and paying the necessary costs.

What are multi-class applications in the USA?

When compared to filing separate applications for each class, multi-class applications allow you to include many classes of products or services in a single application, simplifying the filing procedure and lowering expenses.

What is the timeframe for filing priority trademark applications?

According to the Paris Convention, you can file a priority application in the United States within six months of the original application’s filing date in another member country. Include the priority claim in your initial application submission.

King Stubb & Kasiva,
Advocates & Attorneys

Click Here to Get in Touch

New Delhi | Mumbai | Bangalore | Chennai | Hyderabad | Mangalore | Pune | Kochi
Tel: +91 11 41032969 | Email: