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Understanding the Legal Framework for Franchising in India

By - King Stubb & Kasiva on March 28, 2023

Franchising has become an increasingly popular business model in India, with both domestic and foreign companies establishing a presence. The growth in the franchise industry of India has been significantly strengthened, with an average of 30% annually.[1] This surge is being driven by rising consumer demand for branded products and services, the introduction of new franchise-friendly regulations, and the expansion of the Indian economy.

Even though franchising has numerous advantages for both franchisors and franchisees, a thorough understanding of the Legal Framework for Franchising in India is required. The ability to comply with Indian franchising laws and regulations is critical for franchise success in the country. Intellectual property protection, franchise agreements, advertising and marketing rules, employment legislation, and tax and accounting regulations are all important compliance issues that franchisors and franchisees must be aware of.

This article will elaborate upon and explain the compliance challenges faced by Indian franchising along with the regulatory framework for Indian Franchise Agreements in the following manner:

  • Compliance Issues in Indian Franchising
  • Regulatory Framework for Indian Franchise Agreements
  • Case Study

Compliance Issues in Indian Franchising

In India, franchising has become a popular way for businesses to expand. However, with growth comes the necessity to comply with a plethora of laws and regulations. In India, compliance challenges in franchising include intellectual property protection, franchise agreements, advertising and marketing rules, employment legislation, and tax and accounting requirements.

Compliance with the Legal Framework for Franchising in India is a significant consideration. Franchise agreements must be per Indian contract law and include all necessary clauses on both parties rights and obligations. However, franchising in India presents several problems.

  • Although the Indian Contract Act, of 1872 allows for contract execution without requiring it to be in writing, this may not be efficient for formalizing a franchise agreement, especially between a large franchise and the franchisee. Franchisors may also face tortious liability as a result of the franchisee’s breach of duty, which may dissuade them from expanding into Indian territory. Furthermore, the high taxation on royalties paid for the use of intellectual property may deter franchisors from growing in India.
  • The case of M/S Gujarat Bottling Co. Ltd. & Ors vs The Coca-Cola Co. & Ors.[2]shows the need for explicit franchise regulations. The Coca-Cola Business prohibited Gujarat Bottling Co. Ltd from signing into any other beverage company agreements during the length of their arrangement, putting the franchisee’s position in danger. The Supreme Court stated that such a condition cannot be viewed as a trade restraint, emphasizing the importance of precise legislation governing franchise agreements.
  • Intellectual property (IP) protection is a critical concern for franchisors in India. According to Indian law, franchisors must ensure that their trademarks, copyrights, and patents are effectively protected. This involves registering their intellectual property with the appropriate government agencies and pursuing anyone who infringes on it.
  • Franchisees are required to follow Indian advertising and marketing laws and regulations. This includes making certain that all advertisements and marketing materials are factual, non-misleading, and in compliance with all current requirements.
  • Franchisees are required to follow Indian employment laws, which include the minimum wage, working conditions, and employee benefits rules. The franchisor must ensure that franchisees are aware of and follow these guidelines.
  • Tax and accounting requirements are critical compliance challenges for both franchisors and franchisees. Franchisees are required to follow Indian tax regulations and file their tax returns on time. Franchisees must keep correct financial records and comply with any reporting obligations, and franchisors must guarantee that their franchisees do the same.

Regulatory Framework for Indian Franchise Agreements

Laws Applicable

The regulatory framework for Indian Franchise Agreements is governed by different applicable statutory enactments. While there is no specific legislation that oversees franchise agreements, they are impacted by various laws such as:

  1. The Indian Contract Act, 1872 is the fundamental piece of legislation in India that governs contracts, including franchise agreements. It defines the key aspects of a contract, such as an offer, acceptance, consideration, and capacity to contract, as well as the parties' rights and obligations.
  2. The Consumer Protection Act, 1986 protects customers’ interests and offers remedies in the event of defects in goods or services. Because the franchisee is considered a consumer of the franchisor’s services, franchising agreements are subject to the terms of this act.
  3. The Trade Marks Act, 1999 and the Copyright Act, 1957 protect intellectual property rights such as trademarks, copyrights, and patents. These acts are critical for franchisors who rely on intellectual property to run their businesses.
  4. The Specific Relief Act, 1963 provides for contract breach remedies such as specific performance and injunctions, which can be valuable for franchisees seeking relief in the event of a franchisor violation.
  5. The Foreign Exchange Management Act, 1999 governs overseas exchange transactions in India, including the repatriation of cash and the payment of royalties to foreign franchisors.
  6. The Transfer of Property Act, 1882 oversees property transfers in India, including leasehold rights transfers, which can be relevant to franchise agreements.
  7. The Income Tax Act, 1961 taxes franchisors’ income from their Indian activities, including royalties paid by franchisees.
  8. The Information Technology Act, 2000 establishes legal recognition for electronic documents and digital signatures, which can be important for electronically executing franchise agreements.

Standard Terms and Conditions

The legal requirements for franchising in India include standard terms and conditions in the Franchise Agreement.

  • Franchise agreements in India should have fair and acceptable terms and conditions for both parties. Contract termination and renewal terms, as well as geographical exclusivity clauses, may be included.
  • Geographical exclusivity agreements should specify the geographic region in which the franchisee has exclusive operating rights.
  • The type and amount of training and assistance supplied by the franchisor to the franchisee should be defined in the training and support provisions.
  • Marketing and advertising clauses should spell out both parties’ responsibilities for promotional and advertising operations.
  • The termination and renewal provisions should define the conditions for terminating the agreement as well as the renewal procedures.

Registration and Approval Requirements

Before entering into franchise agreements in India, franchisors must meet stringent registration and approval requirements. Depending on the state, these procedures may entail obtaining a trademark registration, registering with the appropriate government bodies, and obtaining any licenses or permits required. Infringements against these rules may result in legal penalties and fines.

Termination and Renewal Provisions

Franchise agreements in India should have unambiguous termination and renewal conditions to comply with legal requirements for franchising in India. These sections should outline the conditions for terminating the agreement as well as the renewal procedures. In general, termination may be granted in cases of contract breach, nonpayment of fees, or other violations of the franchise agreement. Renewal clauses should specify how the franchise agreement can be extended beyond its initial term, as well as any associated fees or charges.

Case Study: Domino’s Pizza in India

Domino’s Pizza is a well-known fast-food chain that operates throughout the world, including India. Domino’s Pizza entered the Indian market through a franchise agreement with Jubilant FoodWorks Ltd. (JFL) in 1996. Domino’s Pizza has swiftly expanded throughout India since then. The success of Domino’s Pizza in India has been attributed to several factors, including its unique marketing strategies and emphasis on local preferences and tastes. But the company’s success is also due to its compliance with the Legal Framework for Franchising in India, such as intellectual property protection, meticulous drafting and execution of franchise agreements, and adherence to registration and approval procedures.

The success of Domino’s Pizza in India highlights the importance of following franchising laws and regulations. Other franchisors looking to enter the Indian market should follow Domino’s Pizza’s lead and work closely with legal counsel to ensure compliance with all applicable rules and regulations.


Franchising in India brings both opportunities and challenges for franchisors looking to grow their operations in the country. Notwithstanding the system’s complexity, compliance with India’s legal and regulatory framework for franchising is critical for success. In India, important compliance challenges for franchisors include intellectual property protection, franchise agreements, advertising and marketing restrictions, employment legislation, and tax and accounting standards. Franchise agreements in India are governed by a regulatory framework that includes standard terms and conditions, registration and approval processes, and termination and renewal clauses. Franchisors can develop profitable franchise arrangements and expand their operations in the Indian market by adhering to certain laws and regulations.


What are the key provisions typically included in a franchise agreement in India?

In India, typical franchise agreement provisions include trademark ownership, agreement duration, renewal provisions, and termination effects. Furthermore, the franchisor will publish the franchisee's advertising commitment and expenses, as well as the terms for termination, cancellation, and renewal of the agreement. Furthermore, the agreement may include an arbitration clause. The Indian Contract Act, the Foreign Exchange Management Act, the Competition Act, the Trademarks Act, the Copyright Act, the Patents Act, the Design Act, and the Income Tax Act, among others, provide the legal framework for the offer and sale of franchises in India.

What are the consequences of breaching a franchise agreement in India?

: In India, breaching a franchise agreement may result in legal consequences. The Indian Contract Act of 1872, which governs contracts, specifies explicit contract enforcement and consequences for breach of contract. If the franchise agreement contains a disclaimer clause, the franchisor may avoid liability for pre-contractual misstatement. A party may cancel the agreement and claim compensation for the full contract, including the part that was completed and the part that could not be performed if there is a fundamental breach of contract. The franchise agreement may also prohibit the franchisee from utilizing the trademark after the franchise agreement expires.

Can a franchise agreement in India be terminated by either party? If so, what are the requirements and consequences?

Yes, a franchise agreement can be terminated by either party in India. The agreement must include a termination clause that states the grounds for termination, such as the other party's substantial violation of the contract, as well as a reasonable period to remedy the breach. The Indian Contract Act of 1872, which governs contracts, specifies explicit contract enforcement and breach of contract damages. If a franchise agreement party breaches the contract, the aggrieved party may bring a suit in Indian courts for specific performance and seek relief. The consequences of contract termination are determined by the contract's clauses and the circumstances surrounding the termination.


[2]M/S Gujarat Bottling Co.Ltd. & Ors vs The Coca Cola Co. & Ors., 1995 SCC (5) 545.

King Stubb & Kasiva,
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